No matter what city you’re from, sports fans are, by nature, tribal. They eat, sleep, and breathe their home teams and defend their turf through the ups and downs of each season. When the MLB Graphics Package was created for FOX Sports’ 19 regional sports networks, the fans were the natural focal point of our creative. They are the backbone, the nexus for what makes each sports town great. Like the stitching on the baseball itself, the fans stitch together the hopes and dreams of every team’s winning spirit. They are at the core of each and every featured player we showcased through video and animation.
Likewise, the design package foregrounded each team’s stadium, the center of excitement for each upcoming game. Added to that was an essential shot of the fans themselves and design elements enabling them to deliver key messages. “My Team” and the best place to get their team’s complete coverage was similarly available on their Regional FOX Sports Network. This unique creative was designed to feature a different tone and feel for each of the regional teams. In addition, a tool kit was provided that could be used to create their own topical promos to assist in any off-air print need.