"PCC Complete" is a graduation initiative aiming at giving priority status to students close to graduating.
We began with extensive research and analysis of PCC's messaging goals and target audience. Once identified, we developed, scripted and produced a video that was used as a key messaging element. In the end, the finished product reflected the production values that go hand-in-hand with research, development and detailed execution.
For distribution we used social, email and other premium channels to deliver engagement, track effectiveness and applications in the program.