Cal State LA

We worked with the Cal State LA marketing team to promote the new programs. Upon discussion and collaboration with the CSLA team, we identified and defined all appropriate audience segments, personas, user data, and content for an awareness campaign targeting prospective students.

Campaigns involved the coordination of targeted social, OOH, digital and traditional campaigns to funnel to medium specific landing pages. This allowed us to track effectiveness, pivot and adjust campaigns to maximize results.

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