The evolution of TV and the full scope of its potential has seen unprecedented growth over the past several years. Clearly, this trend will continue as more innovations and viewing opportunities develop. One such conceptual breakthrough was Unlimited Football, an interactive insert graphics package that allows viewers to immerse themselves into the sport they're watching with “unlimited” access to stats, player profiles, scoring replays, and so much more -- all available through their smart TV or device.
Critical to the creative design and development was functionality. A streamlined experience where fluid animation opens up a multitude of options for the user to access. Wherever he or she chooses to go, the clean look and transitional movements were designed to make the experience as easy and user friendly as possible.